Success in the European Union depends upon culture and business

Philip R. Harris (Harris International Ltd, La Jolla, California, USA)

European Business Review

ISSN: 0955-534X

Publication date: 1 December 2004


For the European Union to continue to succeed leaders in all 25 member countries have to devote more attention to the factors of culture and business. However, the key to successful business enterprise across Europe is not only understanding the impact of culture on human behavior and organizations, but for managers and other professionals to develop skills in coping with multiculturalism and diversity within the EU populations.



Harris, P. (2004), "Success in the European Union depends upon culture and business", European Business Review, Vol. 16 No. 6, pp. 556-563.

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