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Asymmetry of information, entrepreneurship and complex environments: a study of market stimulation and destruction in the satellite television industry

Campbell McPherson (Campbell McPherson is Senior Lecturer at the University of Linconshire and Humberside, Hull, UK.)

European Business Review

ISSN: 0955-534X

Publication date: 1 August 2000

Abstract

This article is concerned with a specific market niche composed of very small, and small enterprises (SE) providing access to satellite television channels directly to an individual’s home (DTH). It focuses on the role within that niche of a specific segment providing products which are generally termed “pirate” by governments, companies and the public. In this context, it examines the nature, and consequences, of information and influence asymmetry between SEs and large broadcasting companies, especially as it relates to the national and European policy process. Finally, it considers whether other small enterprises can learn from the experience of the satellite television sector.

Keywords

Citation

McPherson, C. (2000), "Asymmetry of information, entrepreneurship and complex environments: a study of market stimulation and destruction in the satellite television industry", European Business Review, Vol. 12 No. 4, pp. 198-207. https://doi.org/10.1108/09555340010372385

Publisher

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MCB UP Ltd

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