This article introduces a process that helps companies define and develop their current and future corporate cultures. Working with the top executives within a company, the process enables participants to identify their internal organization’s subcultures as well as the culture of the external business environment. The program identifies the core corporate values that need to be enhanced in order to achieve success in this environment. The program helps participating managers develop action plans to achieve these new corporate values, and company‐wide cultural cement programs are implemented throughout the organization to ensure continued business success.
Elashmawi, F. (2000), "Creating a winning corporate culture: experience inside the Asian telecommunications industry", European Business Review, Vol. 12 No. 3, pp. 148-156. https://doi.org/10.1108/09555340010371818
MCB UP Ltd
Copyright © 2000, MCB UP Limited