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Defending customer satisfaction

The TQM Magazine

ISSN: 0954-478X

Article publication date: 1 March 1992

Abstract

Examines how an Israeli electronics company has implemented its TQM policy, specifically by placing a priority on customer satisfaction. Profiles the organization′s TQM philosophy and the way in which quality is managed throughout the company. Spotlights the quality management strategy of meeting weekly to discuss quality issues in their line forum, staff forum and corrective action forum.

Keywords

Citation

Kochan, A. (1992), "Defending customer satisfaction", The TQM Magazine, Vol. 4 No. 3. https://doi.org/10.1108/09544789210034428

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited