Defending customer satisfaction
957
Abstract
Examines how an Israeli electronics company has implemented its TQM policy, specifically by placing a priority on customer satisfaction. Profiles the organization′s TQM philosophy and the way in which quality is managed throughout the company. Spotlights the quality management strategy of meeting weekly to discuss quality issues in their line forum, staff forum and corrective action forum.
Keywords
Citation
Kochan, A. (1992), "Defending customer satisfaction", The TQM Magazine, Vol. 4 No. 3. https://doi.org/10.1108/09544789210034428
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited