A management communication strategy for change

Stuart M. Klein (College of Business Administration, Cleveland State University, Cleveland, Ohio, USA)

Journal of Organizational Change Management

ISSN: 0953-4814

Publication date: 1 April 1996


Examines the issue of communicating strategically during significant organizational change. In the author’s experience, differentiated communication tactics during different phases of organizational change can have an important impact on the level of acceptance of that change by organizational participants. Enumerates and discusses empirically supported principles of effective communication and then applies them to several stages of organizational change. Draws examples from cases with which the author has had personal research and/or consulting experience. Offers general communication strategies together with specific tactics as possibilities to help facilitate change.



Klein, S. (1996), "A management communication strategy for change", Journal of Organizational Change Management, Vol. 9 No. 2, pp. 32-46. https://doi.org/10.1108/09534819610113720

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Copyright © 1996, MCB UP Limited

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