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Once upon a time: The role of rhetoric and narratives in management research and practice

Marja Flory (Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands)
Oriol Iglesias (ESADE – Universitat Ramon Llull, Barcelona, Spain)

Journal of Organizational Change Management

ISSN: 0953-4814

Article publication date: 6 April 2010

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Abstract

Purpose

The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice.

Design/methodology/approach

Conceptual implications are drawn from the analysis and discussion of the papers of this special issue, as well as from previous literature.

Findings

Managers and researchers will be unable to explore the potential of narratives and stories fully if, at the same time, they do not deeply comprehend the underpinnings of rhetoric.

Originality/value

The paper further discusses the role of rhetoric and narratives in management research and practice and also explores the relationships between rhetoric and narratives.

Keywords

Citation

Flory, M. and Iglesias, O. (2010), "Once upon a time: The role of rhetoric and narratives in management research and practice", Journal of Organizational Change Management, Vol. 23 No. 2, pp. 113-119. https://doi.org/10.1108/09534811011031274

Publisher

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Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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