Finding Out What the Customer Wants: Computer‐Assisted Telephone Interviewing (CATI)?

Abstract

A population survey was carried out to explore whether responses to health and life‐style questions were similar in telephone owners and non‐owners. Concludes that Computer Assisted Telephone Interviewing (CATI) gives an under‐representation of the socio‐economically disadvantaged and is unlikely to be of great benefit where precision is required.

Citation

Breen, D., Donnelly, R.D. and Chalmers, J. (1992), "Finding Out What the Customer Wants: Computer‐Assisted Telephone Interviewing (CATI)?", International Journal of Health Care Quality Assurance, Vol. 5 No. 3. https://doi.org/10.1108/09526869210014926