Market orientation and organizational commitment in the Australian public sector
International Journal of Public Sector Management
Article publication date: 1 July 1997
Reports that the increased calls for transparency and accountability in government organizations underscores the need for a market orientation even among government departments. Considers the degree of market orientation and its effect on the organizational commitment in government departments in the Australian public sector. Results provide empirical support for a relationship between market orientation in the public sector and organizational commitment. Draws implications from and discusses directions for future research.
Caruana, A., Ramaseshan, B. and Ewing, M.T. (1997), "Market orientation and organizational commitment in the Australian public sector", International Journal of Public Sector Management, Vol. 10 No. 4, pp. 294-303. https://doi.org/10.1108/09513559710180556
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