Initiating Effective Consumer Research to Support Strategic Decision Making in Local Authorities
International Journal of Public Sector Management
ISSN: 0951-3558
Article publication date: 1 October 1994
Abstract
There is great emphasis in local authorities for strategy development to reflect the characteristics and views of a local populace. Initiating research which effectively supports strategy development is problematic, as the gaps in strategists′ knowledge of a populace are not self‐evident. Examines the problems of initiating effective research which can support strategy development, and the barriers existing in local authorities which can prevent the successful development of research. Presents a format for a research brief that is seen as a means to develop negotiations between the strategist and the researcher. The brief is seen as a means to test the nature of skills in problem diagnosis and data interpretation of the researcher, in addition to their skills of measurement. It is a test of what the researcher can bring to the demanding tasks of strategy development.
Keywords
Citation
Birks, D.F. (1994), "Initiating Effective Consumer Research to Support Strategic Decision Making in Local Authorities", International Journal of Public Sector Management, Vol. 7 No. 5, pp. 42-51. https://doi.org/10.1108/09513559410067492
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited