Introducing Marketing Concepts into a Science‐based Department: A Case Study
International Journal of Public Sector Management
ISSN: 0951-3558
Article publication date: 1 May 1993
Abstract
Reports on the introduction of marketing concepts into the Queensland Department of Primary Industries, in 1988‐89, using workshops, luncheon seminars, newsletters and the establishment of an entrepreneur′s network. Two years later, interviews were conducted within two branches of the department and with some clients of those branches, to determine the extent of adoption of marketing concepts and techniques and the degree of cultural change achieved. The main finding was that there had been a significant degree of adoption and that promotional activities had contributed to that adoption. Other findings included that the part of the programme concerned with fostering entrepreneurialism was a failure and that the full range of changes and benefits achieved were more evident to the managers of the branches concerned than they were to the customers of those branches.
Keywords
Citation
Bunning, C. (1993), "Introducing Marketing Concepts into a Science‐based Department: A Case Study", International Journal of Public Sector Management, Vol. 6 No. 5. https://doi.org/10.1108/09513559310043002
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited