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Undergraduate management education: an analysis of rationale and methodology

Bob Gammie (Lecturer in Finance and Economics and Course Controller of Business Studies and Business Administration at Aberdeen Business School, The Robert Gordon University, Aberdeen, UK.)

International Journal of Educational Management

ISSN: 0951-354X

Article publication date: 1 August 1995

668

Abstract

Describes how a number of tests were undertaken on a series of undergraduate business cohorts, the results of which indicated that appropriate module structure in managerial learning programmes can result in strategic management performance which is comparable to that of other discreet units. However, the enjoyment score indicated a lack of appreciation of this subject area. Concludes that students at this stage of their business education appear to perform best when the methodological approach utilized allows maximum flexibility and student self‐governance.

Keywords

Citation

Gammie, B. (1995), "Undergraduate management education: an analysis of rationale and methodology", International Journal of Educational Management, Vol. 9 No. 4, pp. 34-40. https://doi.org/10.1108/09513549510088435

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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