Assessing student satisfaction in transnational higher education

Stephen Wilkins (International Centre for Higher Education Management, University of Bath, Bath, UK)
Melodena Stephens Balakrishnan (Faculty of Business and Management, University of Wollongong in Dubai, Dubai, United Arab Emirates)

International Journal of Educational Management

ISSN: 0951-354X

Publication date: 15 February 2013

Abstract

Purpose

Given that there exists in the literature relatively little research into student experiences in transnational higher education, the purpose of this paper is to identify the determinants of student satisfaction at international branch campuses in the United Arab Emirates (UAE).

Design/methodology/approach

This quantitative study involved 247 undergraduate and postgraduate students at branch campuses in the UAE who completed a questionnaire using either hard copies or an online version.

Findings

It was found that levels of student satisfaction at UAE branch campuses were generally high. The factors that were most influential in determining whether or not a student at a UAE branch campus was satisfied overall with their institution were quality of lecturers, quality and availability of resources, and effective use of technology.

Research limitations/implications

Given that cultures, customs, traditions and social contexts vary considerably in different locations, the findings of this study are not generalisable across all international branch campuses globally.

Practical implications

The findings indicate that there remains scope for UAE branch campuses to further increase levels of student satisfaction. Managers might use the findings to review their own institution's performance, so that areas for improvement can be identified.

Originality/value

Given that the logit model developed had an 87.4 per cent success rate in predicting whether or not a student at a UAE branch campus was satisfied overall with their institution, this research has demonstrated the potential usefulness of logistic regression as a predictive and explanatory tool in education management.

Keywords

Citation

Wilkins, S. and Stephens Balakrishnan, M. (2013), "Assessing student satisfaction in transnational higher education", International Journal of Educational Management, Vol. 27 No. 2, pp. 143-156. https://doi.org/10.1108/09513541311297568

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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