Influence: a key to successful leadership
International Journal of Educational Management
ISSN: 0951-354X
Article publication date: 27 February 2007
Abstract
Purpose
The purpose of this article is to examine and condense the literature on influence and persuasion.
Design/methodology/approach
The article identifies basic principles of influence in the theoretical and research literature, which are supported by empirical study.
Findings
Ten principles of influence were identified, empirical support for each was given, and implications for educational leaders were discussed. In brief, ten basic strategies for educational leaders are proposed to persuade and influence students, teachers, and parents – ten principles of influence.
Practical limitations
The propositions identified are a beginning not an end, and caution must be used to prevent the unethical use of each principle.
Originality/value
This study refines Cialdini's six principles of persuasion and add four more of our own to round out ten basic strategies educational leaders can use to persuade and influence students, teachers, and parents – ten principles of influence.
Keywords
Citation
Hoy, W.K. and Smith, P.A. (2007), "Influence: a key to successful leadership", International Journal of Educational Management, Vol. 21 No. 2, pp. 158-167. https://doi.org/10.1108/09513540710729944
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited