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“Push‐pull” factors influencing international student destination choice

Tim Mazzarol (Graduate School of Management, University of Western Australia, Crawley, Australia)
Geoffrey N. Soutar (Graduate School of Management, University of Western Australia, Crawley, Australia)

International Journal of Educational Management

ISSN: 0951-354X

Article publication date: 1 April 2002

Abstract

Examines the factors motivating international student choice of the host country. It describes a “push‐pull” model motivating the student’s desire to seek overseas education and influencing the decision process in selection of a final study destination. Drawing on the findings from research studies undertaken in Indonesia, Taiwan, China and India, the paper examines the factors influencing host country selection and additional research that examines the factors influencing choice of final host institution. Based on these findings the paper argues that economic and social forces within the home country serve to “push” students abroad. However, the decision as to which host country they will select is dependent on a variety of “pull” factors. After drawing together the findings, the paper then examines the implications for governments and education institutions seeking to recruit international students.

Keywords

Citation

Mazzarol, T. and Soutar, G.N. (2002), "“Push‐pull” factors influencing international student destination choice", International Journal of Educational Management, Vol. 16 No. 2, pp. 82-90. https://doi.org/10.1108/09513540210418403

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited