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Indonesian students’ perceptions of choice criteria in the selection of a tertiary institution: strategic implications

Mathew Joseph (Associate Professor of Marketing, Georgia College & State University, USA)
Beatriz Joseph (Management Consultant, Macon, Georgia, USA)

International Journal of Educational Management

ISSN: 0951-354X

Article publication date: 1 February 2000

Abstract

Intense competition for full‐fee‐paying foreign students in higher education in many countries mandates the need for the identification of the criteria considered important by this customer group for the purpose of strategy development. Past research in this area has overlooked the needs of this important segment and has focused mainly on either administrators or the faculty’s perspective. A sample of potential students from Indonesia participated in this study and a number of choice criteria were identified. Also discusses strategic implications.

Keywords

Citation

Joseph, M. and Joseph, B. (2000), "Indonesian students’ perceptions of choice criteria in the selection of a tertiary institution: strategic implications", International Journal of Educational Management, Vol. 14 No. 1, pp. 40-44. https://doi.org/10.1108/09513540010310396

Publisher

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MCB UP Ltd

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