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Let them see change

James R. Lund (Red Wing Public Library, Red Wing, Minnesota, USA)

The Bottom Line

ISSN: 0888-045X

Article publication date: 1 November 2011

Abstract

Purpose

The purpose of this paper is to encourage annual dramatic visual change.

Design/methodology/approach

The author incorporates principles of retail merchandising and his experience in retail grocery to make the argument for annual dramatic visual change.

Findings

A recent reset of the children's collection led to increased circulation, improved staff contact with patrons, and a project narrative to share with elected officials.

Originality/value

The paper offers anecdotal evidence from a unique experience as a grocery retail clerk that annual dramatic visual change boosts the library's status in the community.

Keywords

Citation

Lund, J.R. (2011), "Let them see change", The Bottom Line, Vol. 24 No. 3, pp. 185-186. https://doi.org/10.1108/08880451111186035

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited