Maximizing an economic recession through strategic organizational repositioning

Adam Murray (University Libraries, Murray State University, Murray, Kentucky, USA)

The Bottom Line

ISSN: 0888-045X

Publication date: 31 May 2011



The objective of this paper is to demonstrate the possibilities for strategically and politically repositioning a library, despite economic hardships, for stronger relations with administration, local government, and user communities.


The paper presents a case study of Murray State University Libraries' efforts to seize the current recession to conduct capital construction planning, donor development, and political positioning for a new library facility. Additionally, the case study details some of the activities undertaken during the recession to implement a pay‐per‐view journal article process and value‐added reference services.


This case study finds that strategically repositioning a library with administration, local government, or the user community can be undertaken on either larger or smaller scales, depending on the particular circumstances in which a library operates.


While the literature is rife with papers urging libraries and librarians to undertake strategic and political repositioning efforts during economic recessions, this paper provides a holistic case study of a library successfully doing just that.



Murray, A. (2011), "Maximizing an economic recession through strategic organizational repositioning", The Bottom Line, Vol. 24 No. 1, pp. 13-23.

Download as .RIS



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.