Planning strategically and strategic planning

Abstract

Purpose

This paper argues that, while one needs to logically decide on an organization's strategy, it does not need to be a product of a lengthy strategic planning process.

Design/methodology/approach

The paper discusses and gives examples to illustrate why an institution does not need to go through an intricate strategic planning process.

Findings

A laborious process is not needed to plan a library's strategic direction.

Practical implications

A library can more efficiently use its money and time to satisfy its customers than by spending them on a drawn‐out strategic planning process.

Originality/value

Hopefully, this article will motivate librarians to find the proper balance between having no strategy and wasting too much time and money on creating a lengthy strategic plan.

Citation

Linn, M. (2008), "Planning strategically and strategic planning", The Bottom Line, Vol. 21 No. 1, pp. 20-23. https://doi.org/10.1108/08880450810875738