To read this content please select one of the options below:

Planning strategically and strategic planning

Mott Linn (Clark Univesity, Worcester, Massachusetts, USA)

The Bottom Line

ISSN: 0888-045X

Article publication date: 30 May 2008




This paper argues that, while one needs to logically decide on an organization's strategy, it does not need to be a product of a lengthy strategic planning process.


The paper discusses and gives examples to illustrate why an institution does not need to go through an intricate strategic planning process.


A laborious process is not needed to plan a library's strategic direction.

Practical implications

A library can more efficiently use its money and time to satisfy its customers than by spending them on a drawn‐out strategic planning process.


Hopefully, this article will motivate librarians to find the proper balance between having no strategy and wasting too much time and money on creating a lengthy strategic plan.



Linn, M. (2008), "Planning strategically and strategic planning", The Bottom Line, Vol. 21 No. 1, pp. 20-23.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

Related articles