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Planning strategically and strategic planning

Mott Linn (Clark Univesity, Worcester, Massachusetts, USA)

The Bottom Line

ISSN: 0888-045X

Article publication date: 30 May 2008

Abstract

Purpose

This paper argues that, while one needs to logically decide on an organization's strategy, it does not need to be a product of a lengthy strategic planning process.

Design/methodology/approach

The paper discusses and gives examples to illustrate why an institution does not need to go through an intricate strategic planning process.

Findings

A laborious process is not needed to plan a library's strategic direction.

Practical implications

A library can more efficiently use its money and time to satisfy its customers than by spending them on a drawn‐out strategic planning process.

Originality/value

Hopefully, this article will motivate librarians to find the proper balance between having no strategy and wasting too much time and money on creating a lengthy strategic plan.

Keywords

Citation

Linn, M. (2008), "Planning strategically and strategic planning", The Bottom Line, Vol. 21 No. 1, pp. 20-23. https://doi.org/10.1108/08880450810875738

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited