Discusses a new method of market segmentation in the mature market. Develops a model based on research in various disciplines and data from various studies. Suggests that this model is more effective than some traditional methods, not only in identifying segments but also in choosing marketing strategies for reaching specific segments of the mature market.
Moschis, G.P. (1992), "Gerontographics: a Scientific Approach to Analyzing and Targeting the Mature Market", Journal of Services Marketing, Vol. 6 No. 3, pp. 17-26. https://doi.org/10.1108/08876049210035890
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