Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110034974. When citing the article, please cite: William B. Dodds, (1991), “In search of value: how price and store name information influence buyersʼ product perceptions”, Journal of Consumer Marketing, Vol. 8 Iss: 2, pp. 15 - 24.

Citation

(1991), "Erratum", Journal of Services Marketing, Vol. 5 No. 3, pp. 27-36. https://doi.org/10.1108/08876049110035602