This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110034974. When citing the article, please cite: William B. Dodds, (1991), “In search of value: how price and store name information influence buyersʼ product perceptions”, Journal of Consumer Marketing, Vol. 8 Iss: 2, pp. 15 - 24.
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