To read this content please select one of the options below:

Benefiting from Structural Similarities Among Personal Services

Michael R. Solomon (Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick,New Jersey.)
Michael R. Solomon (Assistant Professor in the Department of Marketing at Rutgers.)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 February 1991



Argues that all service encounters can be thought of as sharing common elements and common problems. Considers some common issues faced by a variety of personal service providers, maintaining that researchers and managers can understand consumer classification and evaluation of services by comparing functionally dissimilar services. Analyses data from a consumer survey on attitudes to 16different household and personal services. Uses cluster analysis of these services, showing two dimensions, Service Locus and Service Instigation. Examines the relative importance of service attributes across these clusters.



Solomon, M.R. and Solomon, M.R. (1991), "Benefiting from Structural Similarities Among Personal Services", Journal of Services Marketing, Vol. 5 No. 2, pp. 23-32.




Copyright © 1991, MCB UP Limited

Related articles