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Memorable Customer Experiences: A Research Anthology

Willemijn van Dolen (University of Amsterdam Business School, Amsterdam, The Netherlands)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 2 August 2011



van Dolen, W. (2011), "Memorable Customer Experiences: A Research Anthology", Journal of Services Marketing, Vol. 25 No. 5, pp. 393-393.



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