Modeling consumers' choice behavior: an application in banking
Abstract
The study proposes and tests a model of consumer bank choice behavior in a south eastern city in the USA, based on the economics of information theory. The model expands the domain of inquiry beyond the initial level attributes to the first‐order latent construct and the second‐order (composite) levels. Results suggest that consumer bank choice behavior can be represented as a global construct with three viable components (search, credence and experience) and provide implications for bank managers.
Keywords
Citation
Babakus, E., Eroglu, S. and Yavas, U. (2004), "Modeling consumers' choice behavior: an application in banking", Journal of Services Marketing, Vol. 18 No. 6, pp. 462-470. https://doi.org/10.1108/08876040410557249
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited