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Modeling consumers' choice behavior: an application in banking

Emin Babakus (Professor of Marketing in the Department of Marketing and Supply Chain Management, University of Memphis, Memphis, Tennessee, USA)
Sevgin Eroglu (Associate Professor of Marketing in the Department of Marketing, Georgia State University, Atlanta, Georgia, USA)
Ugur Yavas (Professor of Marketing in the Department of Management and Marketing, East Tennessee State University, Johnson City, Tennessee, USA)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 October 2004



The study proposes and tests a model of consumer bank choice behavior in a south eastern city in the USA, based on the economics of information theory. The model expands the domain of inquiry beyond the initial level attributes to the first‐order latent construct and the second‐order (composite) levels. Results suggest that consumer bank choice behavior can be represented as a global construct with three viable components (search, credence and experience) and provide implications for bank managers.



Babakus, E., Eroglu, S. and Yavas, U. (2004), "Modeling consumers' choice behavior: an application in banking", Journal of Services Marketing, Vol. 18 No. 6, pp. 462-470.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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