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How does marketing effectiveness mediate the effect of organizational culture on business performance? The case of service firms

Leo Y. M. Sin (Associate Professor, Department of Marketing, The Chinese Universtiy of Hong Kong, Shatin, Hong Kong)
Alan C. B. Tse (Associate Professor, Department of Marketing, The Chinese Universtiy of Hong Kong, Shatin, Hong Kong)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 July 2000

Abstract

Addresses two important and interrelated questions: (1) Do firms showing an identifiable set of organizational cultural values demonstrate superior strategic marketing effectiveness? (2) What effect does strategic marketing effectiveness have on business performance? The findings from 388 service firms located in Hong Kong suggest that organizational cultural values are related to dimensions of strategic marketing effectiveness. Furthermore, the findings suggest that dimensions of strategic marketing are related to profitability but not to market share. Finally, the findings further show that organizational cultural values affect both directly and indirectly the performance of the company through its impact on marketing effectiveness.

Keywords

Citation

Sin, L.Y.M. and Tse, A.C.B. (2000), "How does marketing effectiveness mediate the effect of organizational culture on business performance? The case of service firms", Journal of Services Marketing, Vol. 14 No. 4, pp. 295-309. https://doi.org/10.1108/08876040010334510

Publisher

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MCB UP Ltd

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