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Perceptions of banking services in the wake of bank mergers: an empirical study

David J. Urban (Associate Professor of Marketing, Virginia Commonwealth University, Richmond, Virginia, USA)
Michael D. Pratt (Director of the Virginia Center for Urban Development and Professor of Economics, Virginia Commonwealth University, Richmond, Virginia, USA)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 April 2000

5200

Abstract

Presents the results of a telephone survey of 801 consumers concerning the relationship between bank mergers and service quality perceptions. The setting of the study is a US state which has seen much merger activity. The survey results provide evidence of a significant relationship between bank mergers and service quality perceptions that differs based on the demographic characteristics of the respondents. Among these demographic characteristics are gender, ethnicity, education, and income. In addition to the survey results, the article also contains several managerial implications, including a need for complementarity of marketing strategies for both acquired and non‐acquired banks.

Keywords

Citation

Urban, D.J. and Pratt, M.D. (2000), "Perceptions of banking services in the wake of bank mergers: an empirical study", Journal of Services Marketing, Vol. 14 No. 2, pp. 118-131. https://doi.org/10.1108/08876040010320948

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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