Perceptions of banking services in the wake of bank mergers: an empirical study
Article publication date: 1 April 2000
Presents the results of a telephone survey of 801 consumers concerning the relationship between bank mergers and service quality perceptions. The setting of the study is a US state which has seen much merger activity. The survey results provide evidence of a significant relationship between bank mergers and service quality perceptions that differs based on the demographic characteristics of the respondents. Among these demographic characteristics are gender, ethnicity, education, and income. In addition to the survey results, the article also contains several managerial implications, including a need for complementarity of marketing strategies for both acquired and non‐acquired banks.
Urban, D.J. and Pratt, M.D. (2000), "Perceptions of banking services in the wake of bank mergers: an empirical study", Journal of Services Marketing, Vol. 14 No. 2, pp. 118-131. https://doi.org/10.1108/08876040010320948
MCB UP Ltd
Copyright © 2000, MCB UP Limited