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Multiple or Single Sourcing?

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 March 1992

Abstract

Examines the combinations available to purchasers regarding the selection of suppliers (sources), e.g. the use of a single or two or more (multiple) sources. Considers the justification of either method in the context of reducing the uncertainty (risk) of a particular purchase. Illustrates the marketers view of sourcing and the differing sales tactics employed according to the suppliers′ preferences. Concludes that purchasers should examine uncertainty buying‐selling situations (UBSS) objectively with regard to their own organizations′ need criteria, e.g. cost and timeliness, this determining the relevant sourcing policy.

Keywords

Citation

Tullous, R. and Lee Utrecht, R. (1992), "Multiple or Single Sourcing?", Journal of Business & Industrial Marketing, Vol. 7 No. 3, pp. 5-18. https://doi.org/10.1108/08858629210035373

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited