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Effective virtual new product development teams: an integrated framework

Vishag Badrinarayanan (McCoy College of Business Administration, Texas State University – San Marcos, San Marcos, Texas, USA)
Dennis B. Arnett (Rawls College of Business, Texas Tech University, Lubbock, Texas, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 11 April 2008




Research on virtual teams is still in its nascent stages. The purpose of this paper is to develop a theoretically grounded integrative framework of key factors influencing the effectiveness of virtual new product development teams.


The framework is developed by integrating perspectives from several research streams, including relationship marketing, new product development, knowledge management, the resource‐based view, virtual teams, innovation, and communication.


Factors impacting effective virtual interactions (i.e. improved decision quality and decision speed) and new product development (i.e. increased levels of creativity, innovativeness, and product development speed) are proposed.

Research limitations/implications

Guidance is provided for managing virtual new product development teams. The paper offers testable propositions that can serve as a foundation for further research in this promising area.


By synthesizing relevant perspectives from diverse literature streams, the paper offers a new framework for understanding and improving the functioning of virtual new product development teams.



Badrinarayanan, V. and Arnett, D.B. (2008), "Effective virtual new product development teams: an integrated framework", Journal of Business & Industrial Marketing, Vol. 23 No. 4, pp. 242-248.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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