Planned and spontaneous orders in the emerging network society
Abstract
Purpose
The purpose of this paper is to investigate the impact of the emergence of the network society from the perspective of planned and spontaneous order.
Design/methodology/approach
Conceptual analysis based on extensive familiarization with literature.
Findings
The network society does not increase either planned or spontaneous ordering of economic activity, but their interplay.
Research limitations/implications
The paper produces a number of research implications at global, industry, relationship and firms levels of analysis.
Practical implications
Businesses should craft practical strategies and policies on the assumption of constant change, build networking capabilities and be reactive to discontinuities in technologies and business models.
Originality/value
The paper is a unique multi‐level account of the impact of the network society on the type of economic ordering it creates.
Keywords
Citation
Tikkanen, H. and Parvinen, P.M.T. (2006), "Planned and spontaneous orders in the emerging network society", Journal of Business & Industrial Marketing, Vol. 21 No. 1, pp. 38-49. https://doi.org/10.1108/08858620610643166
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited