The Fundamentals of Business‐to‐Business Sales and Marketing

Richard E. Buehrer (University of Toledo, Ohio, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Publication date: 1 December 2004

Abstract

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Citation

Buehrer, R. (2004), "The Fundamentals of Business‐to‐Business Sales and Marketing", Journal of Business & Industrial Marketing, Vol. 19 No. 7, pp. 496-497. https://doi.org/10.1108/08858620410564436

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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