To read the full version of this content please select one of the options below:

The Fundamentals of Business‐to‐Business Sales and Marketing

Richard E. Buehrer (University of Toledo, Ohio, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 December 2004

Keywords

Citation

Buehrer, R.E. (2004), "The Fundamentals of Business‐to‐Business Sales and Marketing", Journal of Business & Industrial Marketing, Vol. 19 No. 7, pp. 496-497. https://doi.org/10.1108/08858620410564436

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited