Industrial recruitment and economic development: a comparative analysis of competing south‐eastern cities using perceptual mapping

Troy A. Festervand (Associate Dean for Graduate and Executive Education and Professor of Marketing at the Jennings A. Jones College of Business, Middle Tennessee State University, Murfreesboro, Tennessee, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Publication date: 1 December 2004

Abstract

In this study of industrial recruitment and economic development, perceptual mapping was used to identify the collective and individual positions of ten competing south‐eastern cities. The perceived position of the “ideal” city also was captured by the study's findings. Industrial real estate executives who were surveyed indicated that some cities have positioned themselves strategically in terms of quality of life, whereas others are recognized because of their resources and markets or pro‐business environment. Some cities appear better able to take advantage of their position, whereas others face economic development obstacles.

Keywords

Citation

Festervand, T. (2004), "Industrial recruitment and economic development: a comparative analysis of competing south‐eastern cities using perceptual mapping", Journal of Business & Industrial Marketing, Vol. 19 No. 7, pp. 460-468. https://doi.org/10.1108/08858620410564409

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Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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