CASES Vodafone and the wireless industry: a case in market expansion and global strategy

Abstract

This illustrative case discusses and evaluates Vodafone Group and its overseas expansion and diversification in global business. Vodafone is a UK‐based company that was established after a spin‐off from Racal Electronics Group in 1982. The primary objective of this case is to examine Vodafone’s changing focus and international expansion in the world wireless industry. The case intends to look at Vodafone’s future expansion, growth and global strategies within the concept of internationalization and competitive advantage issues.

Citation

Tariq Anwar, S. (2003), "CASES Vodafone and the wireless industry: a case in market expansion and global strategy", Journal of Business & Industrial Marketing, Vol. 18 No. 3, pp. 270-288. https://doi.org/10.1108/08858620310471331