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The measurement and evaluation of mutual dependence in specific dyadic business relationships

Göran Svensson (Assistant Professor and Program Director, School of Management and Economics, Växjö University, and School of Economics and Commercial Law, Göteborg University, Göteborg, Sweden)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 February 2002

Abstract

While the research of dyadic business relationships is often dedicated to measuring and evaluating the dependence between actors as a unidirectional phenomenon, it is sometimes referred to as a bi‐directional issue of importance in the management of a firm’s business relationships. A unidirectional measurement and evaluation of the dependence in a specific dyadic business relationship is not always sufficient to understand the existing dependence between two actors and instead a bi‐directional approach may be required. Furthermore, there is a lack of a formalised and structured procedure in order to measure and evaluate the mutual dependence in such a relationship. Therefore, this article introduces a dependence application of the perceptual bi‐directionality‐method, i.e. the PBD‐method, in order to measure and evaluate the mutual dependence in dyadic business relationships.

Keywords

Citation

Svensson, G. (2002), "The measurement and evaluation of mutual dependence in specific dyadic business relationships", Journal of Business & Industrial Marketing, Vol. 17 No. 1, pp. 56-74. https://doi.org/10.1108/08858620210415208

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited