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An international case study of cultural diversity and the role of stakeholders in the establishment of a European/Indonesian joint venture in the aerospace industry

Helen Perks (Lecturer in Marketing, Graduate School of Management, University of Salford, Salford, UK)
Michael Sanderson (Managing Director, Strategic Management Limited, Altrincham, Cheshire, UK)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 July 2000

Abstract

Investigates the planning, negotiation and setting up of a joint venture company (JVC) in Indonesia between a British multinational corporation, an Indonesian state‐owned company and an Indonesian private company. It explores the influence of cultural diversity on this process, the role of stakeholders and the management of their interest and power. The paper is organised around an analytical framework for such considerations and proposes a phased approach to the critical preparatory stage of joint‐venture based collaboration in SE Asia.

Keywords

Citation

Perks, H. and Sanderson, M. (2000), "An international case study of cultural diversity and the role of stakeholders in the establishment of a European/Indonesian joint venture in the aerospace industry", Journal of Business & Industrial Marketing, Vol. 15 No. 4, pp. 275-290. https://doi.org/10.1108/08858620010335146

Publisher

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MCB UP Ltd

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