Investigates the planning, negotiation and setting up of a joint venture company (JVC) in Indonesia between a British multinational corporation, an Indonesian state‐owned company and an Indonesian private company. It explores the influence of cultural diversity on this process, the role of stakeholders and the management of their interest and power. The paper is organised around an analytical framework for such considerations and proposes a phased approach to the critical preparatory stage of joint‐venture based collaboration in SE Asia.
Perks, H. and Sanderson, M. (2000), "An international case study of cultural diversity and the role of stakeholders in the establishment of a European/Indonesian joint venture in the aerospace industry", Journal of Business & Industrial Marketing, Vol. 15 No. 4, pp. 275-290. https://doi.org/10.1108/08858620010335146
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