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Advertising & The Business of Brands: An Introduction to Careers & Concepts in Advertising & Marketing

Amy L. Parsons (King's College, Wilkes‐Barre, PA, United States of America)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 2 August 2011

Keywords

Citation

Parsons, A.L. (2011), "Advertising & The Business of Brands: An Introduction to Careers & Concepts in Advertising & Marketing", Journal of Consumer Marketing, Vol. 28 No. 5, pp. 387-388. https://doi.org/10.1108/07363761111150053

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited