To read the full version of this content please select one of the options below:

The 4 Cs of Truth in Communications

Kristin M. McGillicuddy (Dorel Juvenile Group, East Sandwich, Massachusetts, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 August 2008

Keywords

Citation

McGillicuddy, K.M. (2008), "The 4 Cs of Truth in Communications", Journal of Consumer Marketing, Vol. 25 No. 5, pp. 325-326. https://doi.org/10.1108/07363760810890561

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited