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The 4 Cs of Truth in Communications

Kristin M. McGillicuddy (Dorel Juvenile Group, East Sandwich, Massachusetts, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 August 2008



McGillicuddy, K.M. (2008), "The 4 Cs of Truth in Communications", Journal of Consumer Marketing, Vol. 25 No. 5, pp. 325-326.



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