Affiliate marketing and its impact on e‐commerce
Abstract
Purpose
This article seeks to explore the inner workings of affiliate marketing.
Design/methodology/approach
Defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term relationship.
Findings
The key to successful affiliate marketing lies in the construction of a win‐win relationship between the advertiser and the affiliate. Affiliate marketing is likely to become the principal mainstream marketing strategy for e‐commerce businesses in the future.
Originality/value
Looks at the inner workings of affiliate marketing, defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term relationship.
Keywords
Citation
Duffy, D.L. (2005), "Affiliate marketing and its impact on e‐commerce", Journal of Consumer Marketing, Vol. 22 No. 3, pp. 161-163. https://doi.org/10.1108/07363760510595986
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited