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High Trust Selling

Sylvia Keyes (Professor, School of Management, Bridgewater State College, Bridgewater, Massachusetts, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2004



Keyes, S. (2004), "High Trust Selling", Journal of Consumer Marketing, Vol. 21 No. 4, pp. 287-289.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited