Asserts that tobacco companies are using unscrupulous marketing methods to sell cigarettes in Eastern Europe. As the Western market has stagnated, this area of the world is considered the new frontier. Whilst tobacco companies claim not to be encouraging new smokers to take up the habit, there is evidence to suggest that marketing campaigns have been directly targeting youth. Suggests that the outcome may reflect the situation that now exists in the US courts. Considers that tobacco companies should adopt a social marketing strategy to avoid this fate.
Townsend, A. (2000), "Misplaced marketing – Dangers for misplaced tobacco marketing in Eastern Europe", Journal of Consumer Marketing, Vol. 17 No. 2, pp. 103-105. https://doi.org/10.1108/07363760010317178
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