Media effect in commercial sponsorship
Tony Meenaghan
(University College Dublin, Dublin, Ireland and)
David Shipley
(Trinity College, University of Dublin, Dublin, Ireland)
18034
Keywords
Citation
Meenaghan, T. and Shipley, D. (1999), "Media effect in commercial sponsorship", European Journal of Marketing, Vol. 33 No. 3/4, pp. 328-348. https://doi.org/10.1108/03090569910253170
Publisher
:Emerald Group Publishing Limited
Copyright © 1999, Emerald Group Publishing Limited