Process‐oriented measurement of service quality: Applying the sequential incident technique
Abstract
Presents the current state of the methodological discussion on the measurement of perceived service quality. Describes two approaches ‐ attribute‐based methods and the sequential incident technique (SIT). Outlines the concept and basic assumptions of SIT describes an empirical SIT study applied to measure the quality of perception of guests in club resort. Suggests that the SIT is a valuable complement to the traditional mix of quality measurement methods. Discusses a number of limitations of this method and sets out some managerial implications.
Keywords
Citation
Stauss, B. and Weinlich, B. (1997), "Process‐oriented measurement of service quality: Applying the sequential incident technique", European Journal of Marketing, Vol. 31 No. 1, pp. 33-55. https://doi.org/10.1108/03090569710157025
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited