Project Dropstrat: What Factors Do Managers Consider in Deciding Whether to Drop a Product?

Abstract

This research focuses on the weak product evaluation and decision‐making stage of the product elimination process. In comparison with previous works in this area, this research provides a more complete listing of weak product evaluation factors generally used by management and affords a richer explanation of why particular evaluation factors are considered important by management during the weak product evaluation process.

Citation

Avlonitis, G.J. (1993), "Project Dropstrat: What Factors Do Managers Consider in Deciding Whether to Drop a Product?", European Journal of Marketing, Vol. 27 No. 4, pp. 35-57. https://doi.org/10.1108/03090569310038102