Examines how Chinese organizational buyers evaluate four categories of industrial products from four different source‐regions, the basic hypothesis being that the majority of the purchasing managers held favourable images of the industrial products coming from the industrialized regions of the world. Discovers that statistically significant differences exist among respondents in terms of age, sex, education, income and work experience, and the source‐regions selected for procurement of four classes of industrial products.
Kaynak, E. and Kucukemiroglu, O. (1992), "Sourcing of Industrial Products: Regiocentric Orientation of Chinese Organizational Buyers", European Journal of Marketing, Vol. 26 No. 5, pp. 36-55. https://doi.org/10.1108/03090569210014406
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