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Determinants of Consumer Satisfaction/Dissatisfaction towards Dispute Settlements in Singapore

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 October 1991

Abstract

Most consumer satisfaction/ dissatisfaction (CS/D) research is focused either on identifying product classes and personal usage characteristics associated with dissatisfaction, or is focused on modelling the psychological processes underlying the phenomenon. The CS/D experienced by consumers has led to complaints being lodged with the retailers or third‐party organisations that are set up to handle such complaints. This article focuses on the factors that determine the level of CS/D with their dispute settlements. Findings from a survey of 392 cases of complainants and claimants in Singapore show that while there are some differences between complainants and claimants, it is the length of time taken to settle the disputes that exert the greatest effects. Specific implications are highlighted for the attention of consumer associations as well as for businesses and possible responses are discussed.

Keywords

Citation

Wee, C. and Cheong, C. (1991), "Determinants of Consumer Satisfaction/Dissatisfaction towards Dispute Settlements in Singapore", European Journal of Marketing, Vol. 25 No. 10, pp. 6-16. https://doi.org/10.1108/03090569110002059

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited