The quest for competitive, business and marketing intelligence: A country comparison of current practices
Abstract
Purpose
Seeks to examine three empirical studies carried out in Canada, the UK and Europe with comparisons drawn on their approach and findings.
Design/methodology/approach
The studies were compared using a framework, developed by the authors, along four central elements and two influencing drivers.
Findings
Little measurement consistency or output value was evident. The current focus on isolated studies, carried out at a macro level, is discouraged.
Practical implications
Future studies need greater rigour, and consequently might be of more value to academics and practitioners.
Originality/value
The lack of research consistency is highlighted. Recommendations are made for stronger adhesion with other disciplines to develop a robust research agenda.
Keywords
Citation
Wright, S. and Calof, J.L. (2006), "The quest for competitive, business and marketing intelligence: A country comparison of current practices", European Journal of Marketing, Vol. 40 No. 5/6, pp. 453-465. https://doi.org/10.1108/03090560610657787
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited