Antecedents of international performance: A service firms’ perspective

Abstract

Madsen synthesized international performance studies and identified 20 performance antecedents. Of these, 12 are unrelated to international performance or have conflicting relationships across the reviewed studies. We use his recommendations to increase the value of international performance research. First, we include seven antecedents that cover the organizational, environmental, strategic, and performance domains of his model, including components of the market orientation model. Second, earlier studies involved mostly North American and European goods exporters. This study extends previous research to the service sector in Australia. Based on responses from 181 exporters, the importance of managerial attitudes, perceived international barriers, and human resource efforts is shown to affect international performance.

Citation

Cicic, M., Patterson, P. and Shoham, A. (2002), "Antecedents of international performance: A service firms’ perspective", European Journal of Marketing, Vol. 36 No. 9/10, pp. 1103-1118. https://doi.org/10.1108/03090560210437352