The dynamics of corporate culture: conception and theory

Abstract

This paper analyzes and explains the dynamics of corporate evolution in the context of anthropologist conception of culture. The multinational corporate characterizing the Galbraithian world, as The New Industrial State, dominates the current economic landscape. The conception of corporate culture and its dynamics lays bare the locus of corporate power which resides in the control of corporate technology. Granting this dynamic, the question then arises concerning the agency which controls the application and use of this cumulated corporate power. Corporate power and policy in the USA are currently directed by a social institution in the form of profits without social responsibility. This policy is manifest in a “low road” of cost reduction. Such a policy direction exacerbates rather than ameliorates the current economic malaise now characterizing the US economy.

Citation

Brinkman, R.L. (1999), "The dynamics of corporate culture: conception and theory", International Journal of Social Economics, Vol. 26 No. 5, pp. 674-694. https://doi.org/10.1108/03068299910215870