The devil's dictionary of business strategy
Patrick Marren
(Consultant at The Futures Strategy Group, Crystal Lake, Illinois, USA)
1443
Abstract
Purpose
The purpose of this paper is to humorously define various common business and strategy terms to amuse and illuminate.
Design/methodology/approach
The paper is a lexicon.
Findings
The paper finds that man's search for meaning can end up with one's nose in a dictionary.
Originality/value
The paper is a diversion.
Keywords
Citation
Marren, P. (2012), "The devil's dictionary of business strategy", Journal of Business Strategy, Vol. 33 No. 4, pp. 58-60. https://doi.org/10.1108/02756661211242717
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited