Lords of Huh?

Abstract

Purpose

Review and discussion of the book Lords of Strategy by Walter Kiechel III.

Design/methodology/approach

Opinion column.

Findings

“Strategy” has not been seen as something in which businesses must engage. The “Strategy revolution” Kiechel outlines arose in the 1960s with the new breed of consulting firm, had its heyday then and in the 1970s, and declined thereafter into something like incoherence and a focus on tactical, financial, and cost‐cutting approaches.

Originality/value

Reviews an important book and extracts some lessons about business strategy.

Citation

Marren, P. (2010), "Lords of Huh?", Journal of Business Strategy, Vol. 31 No. 5, pp. 67-69. https://doi.org/10.1108/02756661011076345