A new look at the sports paradigm for business: performing isn't enough

Abstract

Purpose

This article aims to provide an original explanation of the outcome of contests using a performing‐competing framework.

Design/methodology/approach

In developing a conceptual model to explain the outcome of contests the article develops a set of assumptions that are supported by theory before combining them into a model with illustrative examples.

Findings

Understanding the outcome of contests is a complex business. Contests are not always won by the best performing team but rather are won by the team with the most appropriate blend of competitiveness and performance.

Originality/value

The article takes a novel approach by combining management theory with sporting examples in order to make a conceptual innovation.

Citation

Adcroft, A. and Teckman, J. (2008), "A new look at the sports paradigm for business: performing isn't enough", Journal of Business Strategy, Vol. 29 No. 5, pp. 38-43. https://doi.org/10.1108/02756660810902314