The role of business in public diplomacy
Abstract
Purpose
The purpose of this article is to introduce the case for, and value of, the role of business in public diplomacy.
Design/methodology/approach
This article offers a perspective on the importance of business in developing positive and productive global relationships as the underpinning of a sustainable business strategy.
Findings
Successful global businesses recognize and act on their role as a bridge between nations. The underlying premise is that business partners are far more likely to promote positive and productive global relationships that can in the long run lead to peaceful relationships on a larger social and political scale.
Originality/value
This paper offers a positive strategy for sustainable global business using public diplomacy to build international and intercultural relationships.
Keywords
Citation
Goodman, M.B. (2006), "The role of business in public diplomacy", Journal of Business Strategy, Vol. 27 No. 3, pp. 5-7. https://doi.org/10.1108/02756660610663763
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited